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How the Greats Do It: The Human Side of Sales with Yesuah Bell

Prepare to immerse yourself in a heartfelt conversation with our guest, Yesuah Bell, the director of sales at Mad Mobile. He invites us into his world of sales, sharing his intriguing journey, which began in the realm of personal electronics and led him to his current leadership role at Mad Mobile. You'll glean insights from the ups and downs of his career, including an engrossing account of the company's shift from being under Sysco Foods to its current independent state. An advocate for mentoring and coaching, Dona lays bare his growth as a leader and the rewarding returns on investment in mentorship in the sales industry. Now, let's strip away the sales talk and delve into the human side of it. We tackle the oft-ignored yet critical element in sales - mindfulness. The necessity of understanding your state of mind to perform at your peak, the ability to take a breather when needed, and recognizing when your team might be faltering are all points of discussion. We also touch on the joy of engaging in activities that rejuvenate the mind and spirit, underscoring the essentiality of self-care in the fast-paced world of sales. Lastly, we delve into the powerful subject of building trust in sales and leadership. Discover the art of finding common ground and empathizing with the Ideal Customer Profile (ICP), all in an effort to foster connections with potential clients. Unraveling the importance of mentorship and finding win-win solutions in relationships, we also focus on the role of leaders in fostering trust within their teams. This includes being open to feedback and truly understanding the needs of the team members. So join us for an episode rife with insights on trust-building in sales and cultivating successful relationships with clients and team members.