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How the Greats Do It: From Reactive Selling to Proactive Solutions with Michael Bradford

Unlock the secrets of customer satisfaction and discover the transformative journey of Michael Bradford, from inside sales to VP of operations at the innovative feedback company Happy or Not. This episode promises to reveal how on-site feedback devices have revolutionized the way businesses measure performance, serving as a continuous 'heart monitor' rather than a periodic 'EKG' snapshot. We're taking you behind the scenes of Michael's career, starting with his foundational years at MBNA America, to discuss how early encounters and experiences can set the stage for a successful trajectory in leadership and sales. Embark on a masterclass in sales coaching and customer adaptation, where Michael and I dissect the philosophies that drive success in the realm of sales. The episode provides an intimate look into the necessity of self-reflection, showcasing how listening to recorded calls can sharpen your sales acumen from reactive order taking to proactive problem-solving. Learn how a relentless coaching mentality, much like in sports, can bolster sales performance and foster a customer-centric approach that turns challenges into victories. Finally, step into the debate over the relevance of traditional sales strategies in a modern, technology-driven market. We tackle the skepticism around cold calls and stress the unchanging importance of personal relationships in sealing deals. Through honest anecdotes and shared experiences, we demonstrate that, despite a world inclining towards text-based communication, the human element and authenticity remain invaluable in the art of sales. Michael's insightful stories and strategies, along with his open invitation to connect on LinkedIn, offer a wealth of knowledge for anyone looking to master the greats' approaches to sales and life.